--- title: Smile Reader Blog --- [![logo-1](https://www.smilereader.co.uk/hubfs/logo-1.svg "logo-1")](https://www.smilereader.co.uk/) [Login >](https://smilereader.app/smilereader-prod/login) ## [Latest Neuromarketing Insights](https://www.smilereader.co.uk/blog/latest-neuromarketing-insights) [Leave a Comment](https://www.smilereader.co.uk/blog/latest-neuromarketing-insights#comments-listing) / [Neuromarketing](https://www.smilereader.co.uk/blog/tag/neuromarketing), [Advertising](https://www.smilereader.co.uk/blog/tag/advertising) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) Although neuromarketing is fairly new, brand communication and consumer insights have entered a "neuro" craze. Known for its high returns, neuromarketing refers to the application of neuroscience to the principles of marketing and uses a number of techniques to assess how consumers respond to their campaigns, advertisements, websites, and... [Latest Neuromarketing Insights Read More »](https://www.smilereader.co.uk/blog/latest-neuromarketing-insights) ## [How to Increase Consumer Engagement with Neuromarketing](https://www.smilereader.co.uk/blog/how-to-increase-consumer-engagement-with-neuromarketing) [Leave a Comment](https://www.smilereader.co.uk/blog/how-to-increase-consumer-engagement-with-neuromarketing#comments-listing) / [eCommerce](https://www.smilereader.co.uk/blog/tag/ecommerce), [ROI](https://www.smilereader.co.uk/blog/tag/roi), [Customer Engagement](https://www.smilereader.co.uk/blog/tag/customer-engagement) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) Neuromarketing is the science of understanding subconscious consumer behaviour. Through neuromarketing, you can identify the feelings that consumers attach to certain products and services, and use those to manipulate a consumer’s decision-making process. [How to Increase Consumer Engagement with Neuromarketing Read More »](https://www.smilereader.co.uk/blog/how-to-increase-consumer-engagement-with-neuromarketing) ## [3 Examples of Neuromarketing](https://www.smilereader.co.uk/blog/3-examples-of-neuromarketing) [Leave a Comment](https://www.smilereader.co.uk/blog/3-examples-of-neuromarketing#comments-listing) / [ROI](https://www.smilereader.co.uk/blog/tag/roi), [Neuromarketing](https://www.smilereader.co.uk/blog/tag/neuromarketing) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) Neuromarketing relates to the use of psychology to determine what makes a product or message effective when promoting a service or a brand. The term was first introduced in 2002 when researchers first began examining the neural activity of consumers while examining products or viewing advertisements. [3 Examples of Neuromarketing Read More »](https://www.smilereader.co.uk/blog/3-examples-of-neuromarketing) ## [Effective Ways to Ramp Up Sales Using Neuromarketing](https://www.smilereader.co.uk/blog/effective-ways-to-ramp-up-sales-using-neuromarketing) [Leave a Comment](https://www.smilereader.co.uk/blog/effective-ways-to-ramp-up-sales-using-neuromarketing#comments-listing) / [Neuromarketing](https://www.smilereader.co.uk/blog/tag/neuromarketing) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) Neuromarketing is a branch of marketing that integrates consumer psychology with the best practices in marketing. Ample research supports neuromarketing as an emerging marketing technique that can provide brands with huge benefits in terms of returns and sales. As a result, it’s not surprising that many companies are investing in neuromarketing... [Effective Ways to Ramp Up Sales Using Neuromarketing Read More »](https://www.smilereader.co.uk/blog/effective-ways-to-ramp-up-sales-using-neuromarketing) ## [The Advantages of Using Neuromarketing For Your Brand](https://www.smilereader.co.uk/blog/the-advantages-of-using-neuromarketing-for-your-brand) [Leave a Comment](https://www.smilereader.co.uk/blog/the-advantages-of-using-neuromarketing-for-your-brand#comments-listing) / / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) Neuromarketing has become very popular in the last decade. Many brands are supplementing or abandoning their conventional approaches to incorporate neuromarketing tools in their research to improve their brand strategy and content. [The Advantages of Using Neuromarketing For Your Brand Read More »](https://www.smilereader.co.uk/blog/the-advantages-of-using-neuromarketing-for-your-brand) ## [Digital Marketing Insights: Chatbots, Voice Interaction & Neuromarketing](https://www.smilereader.co.uk/blog/digital-marketing-insights-chatbots-voice-interaction-neuromarketing) [Leave a Comment](https://www.smilereader.co.uk/blog/digital-marketing-insights-chatbots-voice-interaction-neuromarketing#comments-listing) / [Artificial Intelligence](https://www.smilereader.co.uk/blog/tag/artificial-intelligence), [Neuromarketing](https://www.smilereader.co.uk/blog/tag/neuromarketing), [Chatbot](https://www.smilereader.co.uk/blog/tag/chatbot), [Voice Interaction](https://www.smilereader.co.uk/blog/tag/voice-interaction) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) [Digital Marketing Insights: Chatbots, Voice Interaction & Neuromarketing Read More »](https://www.smilereader.co.uk/blog/digital-marketing-insights-chatbots-voice-interaction-neuromarketing) ## [How Neuromarketing Will Help Your Business Grow](https://www.smilereader.co.uk/blog/how-neuromarketing-will-help-your-business-grow) [Leave a Comment](https://www.smilereader.co.uk/blog/how-neuromarketing-will-help-your-business-grow#comments-listing) / [eCommerce](https://www.smilereader.co.uk/blog/tag/ecommerce), [ROI](https://www.smilereader.co.uk/blog/tag/roi), [Neuromarketing](https://www.smilereader.co.uk/blog/tag/neuromarketing), [Emotional Analytics](https://www.smilereader.co.uk/blog/tag/emotional-analytics) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) [How Neuromarketing Will Help Your Business Grow Read More »](https://www.smilereader.co.uk/blog/how-neuromarketing-will-help-your-business-grow) ## [How Emotional Marketing Can Influence Buyers](https://www.smilereader.co.uk/blog/how-emotional-marketing-can-influence-buyers) [Leave a Comment](https://www.smilereader.co.uk/blog/how-emotional-marketing-can-influence-buyers#comments-listing) / / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) [How Emotional Marketing Can Influence Buyers Read More »](https://www.smilereader.co.uk/blog/how-emotional-marketing-can-influence-buyers) ## [How to Use Emotional Branding Effectively?](https://www.smilereader.co.uk/blog/how-to-use-emotional-branding-effectively) [Leave a Comment](https://www.smilereader.co.uk/blog/how-to-use-emotional-branding-effectively#comments-listing) / [Emotional branding](https://www.smilereader.co.uk/blog/tag/emotional-branding), [Advertising](https://www.smilereader.co.uk/blog/tag/advertising), [Marketing](https://www.smilereader.co.uk/blog/tag/marketing) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) [How to Use Emotional Branding Effectively? Read More »](https://www.smilereader.co.uk/blog/how-to-use-emotional-branding-effectively) ## [How Does Psychology Increase Conversions?](https://www.smilereader.co.uk/blog/how-does-psychology-increase-conversions) [Leave a Comment](https://www.smilereader.co.uk/blog/how-does-psychology-increase-conversions#comments-listing) / [eCommerce](https://www.smilereader.co.uk/blog/tag/ecommerce), [ROI](https://www.smilereader.co.uk/blog/tag/roi), [Emotional Analytics](https://www.smilereader.co.uk/blog/tag/emotional-analytics) / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone) [How Does Psychology Increase Conversions? Read More »](https://www.smilereader.co.uk/blog/how-does-psychology-increase-conversions) [1](https://www.smilereader.co.uk/blog) [2](https://www.smilereader.co.uk/blog/page/2) [Next Page →](https://www.smilereader.co.uk/blog/page/2) ![Smile Reader](https://www.smilereader.co.uk/hubfs/raw_assets/public/SmileReader_October2021/images/logo.svg "Smile Reader") ### Follow Us [![LinkedIn](https://www.smilereader.co.uk/hubfs/raw_assets/public/SmileReader_October2021/images/in.svg)](https://www.linkedin.com/company/smilereader/) © 2022 Smile Media Limited. Registered in England. Company Number 13757815 - [Terms & Conditions and Privacy Policy](https://www.smilereader.co.uk/terms-and-conditions) - [Contact Us](https://www.smilereader.co.uk/contact-us) - [Blog](https://www.smilereader.co.uk/blog)