---
title: Smile Reader Blog | Ads
description: Ads |
---

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# ads

[![Why Ads Need to Target the Right Emotions](https://www.smilereader.co.uk/hubfs/Man%20in%20a%20black%20crew-neck%20t-shirt.%20.png)](https://www.smilereader.co.uk/blog/why-ads-need-to-target-the-right-emotions)

## [Why Ads Need to Target the Right Emotions](https://www.smilereader.co.uk/blog/why-ads-need-to-target-the-right-emotions)

[Leave a Comment](https://www.smilereader.co.uk/blog/why-ads-need-to-target-the-right-emotions#comments-listing)  / [ROI](https://www.smilereader.co.uk/blog/tag/roi), [Ads](https://www.smilereader.co.uk/blog/tag/ads), [Emotion](https://www.smilereader.co.uk/blog/tag/emotion)  / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone)

 If we had just one word to describe the kind of ads that lead to customer loyalty and repeat purchases, it would be ‘emotional’.

[Why Ads Need to Target the Right Emotions Read More »](https://www.smilereader.co.uk/blog/why-ads-need-to-target-the-right-emotions)

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