---
title: Smile Reader Blog | Memory
description: Memory |
---

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# memory

[![The Neuromarketing of Emotional Memories and Audience Attention to Commercials](https://www.smilereader.co.uk/hubfs/collage-woman-emotions-happy-sad-angry-laugh.png)](https://www.smilereader.co.uk/blog/audience-attention-memories-and-ad-commercials)

## [The Neuromarketing of Emotional Memories and Audience Attention to Commercials](https://www.smilereader.co.uk/blog/audience-attention-memories-and-ad-commercials)

[Leave a Comment](https://www.smilereader.co.uk/blog/audience-attention-memories-and-ad-commercials#comments-listing)  / [Emotion](https://www.smilereader.co.uk/blog/tag/emotion), [Audience Attention](https://www.smilereader.co.uk/blog/tag/audience-attention), [Memory](https://www.smilereader.co.uk/blog/tag/memory)  / By [Ian Stone](https://www.smilereader.co.uk/blog/author/ian-stone)

 Experiences don’t provide a purpose for consumers if they can’t create strong memories, or stir up some uncomfortable emotions from deep within us. Brands that have impactful commercials use the technique of neuromarketing to really grab audience attention.

[The Neuromarketing of Emotional Memories and Audience Attention to Commercials Read More »](https://www.smilereader.co.uk/blog/audience-attention-memories-and-ad-commercials)

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