Neuromarketing has become very popular in the last decade. Many brands are supplementing or abandoning their conventional approaches to incorporate neuromarketing tools in their research to improve their brand strategy and content.
We’ve summarised some of the benefits that neuromarketing can provide for your brand.
Undercover Unconventional Responses
When you use neuromarketing strategies such as facial coding and eye-tracking, you’re able to unlock unconscious responses from your consumers. This provides powerful insights that you otherwise wouldn’t be able to discover. Traditional marketing research involving surveys and polls focus more on obtaining logical and considered information about consumers. However, with neuromarketing you can tap into the unbiased emotional reactions of consumers, which provides more valuable data that can be used to develop your brand strategy to stay ahead of the competition.
You can use neuromarketing as a tool to gather dependable and objective data. Gathering information on what triggers positive responses from consumers can help a brand to narrow down or revise its products and strategies. The unique benefit of Neuromarketing is that it allows brands to find out the true emotions of customers, without having to ask them to consciously describe their feelings and reactions.
When collecting data manually, there’s no way to tell whether a subject is lying or telling the truth, potentially leading to misleading or inaccurate results. Neuromarketing, on the other hand, provides a completely objective result, using a proven process backed by many scientific studies. It's also much easier to use this technique to gather objective data at scale.
Improve Your Content
Neuromarketing allows companies to benefit from the exploration of emotional and psychological triggers in consumers. This means that they can alter their brand image to appeal to their consumers by tailoring their content to elicit positive responses. Whether it's improving website traffic, promoting a brand message, email marketing, or social media campaigns and ads, neuromarketing can provide brands with an insight on how to create an emotional reaction from their target audience. Many world-famous brands such as Airbnb, Pepsi-Co, and Starbucks have invested in neuromarketing tools, which have not only increased their revenue but also made them household names.
Researchers, agencies and brands choose Smile Reader to deliver valuable insights that increase brand equity and achieve high performance marketing campaigns. For more information on their emotion recognition services, click here.