Digital marketing is constantly transforming how business is conducted in almost all market sectors. It doesn't matter what industry you belong to or what products and services you may offer— digital marketing cannot be ignored.
Three significant changes in digital media are summarised below.
Better Customer Experiences With Chatbots
Chatbots using AI act as virtual concierges, assisting consumers with general queries on websites. They are able to interact with humans organically through text, making their website experience much smoother and more efficient. AI-powered chatbots are able to sift through multitudes of data, creating hyper-personalised experiences for customers. They do this by accessing all available public data along with chat history, and use that to send recommendations to customers for products that are tailored specifically to them.
More Voice Interaction
Siri, Google, Alexa— what do they all have in common? They’re all verbal interaction devices.
Using voice interaction will help brands to reach a much larger audience. All businesses should look into optimising voice search, especially so because Google has developed specific guidelines that involve eCommerce stores and text context. Voice-enabled buttons are useful, especially in terms of generating more leads for SEO optimisation. Through keywords and phrases suited to voice search, brands can create content that will help them rank higher on Google, leading to higher sales.
Adopting voice interaction will provide brands with a competitive edge because it will significantly improve website experience for customers. Since customer experience is at the forefront of all digital marketing trends, brands who are looking to increase sales should consider optimising voice search.
The world is experiencing a “neuro craze” at the moment— neuromarketing is one of the latest technologies that brands are utilising to increase returns and boost sales.
According to research, 95% of our decisions to purchase a product are a result of our subconscious mind— and neuromarketing helps brands to understand the underlying process that accompanies consumer decision-making. Using tools such as EEG, fMRI, eye tracking and facial coding technology , neuromarketing assesses how consumers respond when presented with stimuli.
Through neuromarketing, brands can more effectively tailor their marketing campaigns to appeal to their target markets. By pursuing effective campaigns, brands can become more closely aligned to consumers and deliver a boost to interest, attraction and conversion KPI’s . Businesses can also use neuromarketing to create effective websites and a brand essence through simple techniques such as colour psychology, improving overall customer experience, and promoting brand loyalty.
Achieving higher return rates and increased sales makes neuromarketing a technique that all brands should consider investing in.