Neuromarketing is the science of understanding subconscious consumer behaviour. Through neuromarketing, you can identify the feelings that consumers attach to certain products and services, and use those to manipulate a consumer’s decision-making process.
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Neuromarketing relates to the use of psychology to determine what makes a product or message effective when promoting a service or a brand. The term was first introduced in 2002 when researchers first began examining the neural activity of consumers while examining products or viewing advertisements.
All human consciousness, emotions, thoughts, and actions derive from neural activity in the brain. Marketers use this information to influence consumers into making decisions. Through the use of psychology and brain activity, marketers come up with different techniques to tailor their brand campaigns and advertisements to appeal to consumers -...
If we had just one word to describe the kind of ads that lead to customer loyalty and repeat purchases, it would be ‘emotional’.
Ah, the age-old question that’s plagued every eCommerce business in the market: how do we increase conversions? Do we optimise images, improve product copy and simplify checkout?
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